10 Rules for a successful livestream 

  1. If you can avoid it, no need to get professional video people involved. Like doctors and lawyers they will complicate ($$$) everything. (There are some exceptions. See Live at Vito’s in Seattle)
  2. Simple and homemade is absolutely fine. People actually prefer it
  3. The first place to spend money/nerdom is on sound quality (good microphone or microphones, mixer)
  4. If all you can manage is one camera on a tripod, that’s fine, but if you have a band, it’s better to have a live person who can change vantages and focus on soloists
  5. Up close and personal is better than a camera shooting from the back of the room
  6. This is TV, the small screen, not a concert hall stage or a noisy club. Talk like you’re talking to a person, not an audience
  7. Make sure the payment/donation button is front and center and absolutely visible and easy to find
  8. Record and archive your stuff
  9. Make sure there’s a clear link to your merch – CDs, T-Shirts etc.
  10. Invite people to join your EMAIL list. Everything else (Facebook, Twitter etc) is a distant second in value

Back to the Live-Stream Home Page

Jane Bunnett and Maqueque
Chopin and Jazz

Subscribe to Jazz on the Tube

Jazz on the Tube is the largest annotated and indexed online collection of jazz videos on earth - and it's free. 

We have THREE OPTIONS to help de-clutter your mail box, but still keep the great music coming.

You have Successfully Subscribed!